Creating Added Value for the Customer Essay Example | Topics and Well Written Essays - 2750 words

Creating Added Value for the Customer - Essay Example However the industry was at its nascent stage until the 1980s. Currently the video game console market is dominated by 3 main players – Sony, Nintendo and Microsoft. According to recent data, the gaming market peaked in the year 2008 with a net sales of $21.23 billion (hardware sales $7.81 billion and software sales $10.96 billion). The market is mainly dominated by software sales which comprises of 62% of the total expenditure. 1.2 Your Brand Info/Data Sony Computer Entertainment America (SCEA) was founded in the year 1994 as a division of Sony Computer Entertainment Inc. PlayStation was launched by the in USA in 1995. It was a huge success with more than a million sales volumes in just 6 months. In November 2000, PlayStation 2 was introduced. And in August 2002, the company launched new network adapter that allowed online gaming. Next the company launched PlayStation Portable (PSP) 1.3 The Consumer/Customer, structures, guide, intro The target customers are hardcore and casu al gamers around the globe. Also the latest model targets movie buffs and PSP particularly targets teenagers. PlayStation has been upgraded from 1 to 3 and skimming price has been practised, thus targeting early adopters. PlayStation 2 is the part of Sony PlayStation series and is a sixth generation video game console launched in the year 2000. By 2011 the sales volume crossed 150 million mark. The software is distributed on CD-ROM and DVD-ROM, supports online multiplayer gaming with a Linux based operating system. 1.4 Competition Data/Info Sony PlayStation has two direct competitors- Nintendo and Microsoft. Nintendo is in the gaming console business for last 20 years and Microsoft for last 10 years. Till 2010, the lifetime... The paper presents the video game console as part of the video game industry, which is again part of the consumer electronics industry. The video game console industry was born in 1972 with Odyssey produced by Magnavox. However the industry was at its nascent stage until the 1980s. Currently the video game console market is dominated by 3 main players – Sony, Nintendo and Microsoft. According to recent data, the gaming market peaked in the year 2008 with a net sales of $21.23 billion (hardware sales $7.81 billion and software sales $10.96 billion). The market is mainly dominated by software sales which comprises of 62% of the total expenditure. The target customers are hardcore and casual gamers around the globe. Also the latest model targets movie buffs and PSP particularly targets teenagers. PlayStation has been upgraded from 1 to 3 and skimming price has been practised, thus targeting early adopters. PlayStation 2 is the part of Sony PlayStation series and is a sixth genera tion video game console launched in the year 2000. By 2011 the sales volume crossed 150 million mark. The software is distributed on CD-ROM and DVD-ROM, supports online multiplayer gaming with a Linux based operating system. Sony’s â€Å"It only does everything† tag line in the PlayStation ads was a hit with its teen customer base. A study has found that teens on an average utilise only 49% of their time playing games in PS3, whereas it is 62% and 69% for Xbox 360 and Wii.

Naturalistic Observation Research Paper Example | Topics and Well Written Essays - 1250 words

Naturalistic Observation - Research Paper Example The mother stands up while looking at the child and laughs. The father, on the other hand, frowns at what he reads. He later looks at his watch and continues with his reading. The child takes a stick from the ground and strikes the water. Later, he strikes the fishes as well, and giggles. He then decides to climb up the pond to sit on its edge. The mother holds the child in an attempt to put him down from the pond's edge. She says, "Let's go, don't get yourself dirty with those mosses and unclear water, and don't strike the fishes, they'll get hurt. Now, behave yourself and get down." The mother takes the stick from the child, but the child struggles as the mother tries to put him down from the edge of the pond. This hypothesis is chosen because of the dominant feature of the mother looking after the child on the latter's possibility of getting hurt or getting dirty while the father entrusts this task to his wife and proceeds with reading a newspaper. The above interaction exhibits the correctness of the hypothesis that the mother is more attentive to the behavior of the child than the father is. This is supported by the mother's non-verbal behavior on the actions of the child, such as looking at him while he approaches the pond, smiling, laughing, getting the stick from his hand, pulling him away from the pond, and turning to her husband when the child resists to obey. ... The child does not say anything as he allows his mother to put him down. His eyes are on the fishes and stands still as he watches them. Both hands are on the edge of the pond. 2. 0. Hypothesis Based on the observed verbal and non-verbal behavior, the hypothesis drawn is: The mother is more attentive to the behavior of the child than the father is. This hypothesis is chosen because of the dominant feature of the mother looking after the child on the latter's possibility of getting hurt or getting dirty while the father entrusts this task to his wife and proceeds with reading a newspaper. 3. 0. Counting the Verbal Behavior of Participants in the Setting: In supporting if this hypothesis is correct, counting the verbal behavior of participants in the setting is undertaken. The mother uttered the following lines during the verbal observation: 1. "Lester is so hyperactive, Hon. Just look at that boy." 2. "Hey, kiddo! Be careful!" 3. "Let's go, don't get yourself dirty with those mosses and unclear water, and don't strike the fishes, they'll get hurt. Now, behave yourself and get down." 4. "Look at what Lester is doing, and this kid will mess his shirt up!" On the other hand, the father uttered only the following lines during the same verbal observation. 1. "Oh, yeah." 2. "Just watch the fishes, and don't climb up the pond!" The above interaction exhibits the correctness of the hypothesis that the mother is more attentive to the behavior of the child than the father is. This is supported by the mother's non-verbal behavior on the actions of the child, such as looking at him while he approaches the pond, smiling, laughing, getting the stick from his hand, pulling him away from the pond, and turning to her husband when the child resists to obey. On